Ordinary Folk, a digital health technology startup that makes telehealth services easily accessible to patients across Asia, based in Singapore, today announced its Pre-Series A funding of USD 5 million.

“Our mission is to use technology to simplify the patient experience. 60% of total health expenditure in Southeast Asia is out-of-pocket making treatments for many prevalent health conditions very expensive. We realized the need for a frictionless experience from discovery to delivery. Which is why it was essential for our digital health platforms to create access to doctors and medical solutions for sexual health, hair care, fertility, mental health and overall wellbeing together. We’re committed to strengthening our existing engineering, product and design teams as well as bringing on board the right people to pilot our expansion into key markets including Hong Kong, while continuing to scale in Singapore,” said Sean Low, founder of Ordinary Folk.

The funding will be used to accelerate hiring talent to build a differentiated CX in healthcare using tech, expand in new markets (Hong Kong & other Asian cities), while continuing to scale in Singapore. The company plans to grow its team and hire top engineering talents in Vietnam, product, growth and design across the Singapore and Hong Kong markets.

Ordinary Folk also plans to continue to expand its B2B partnerships with companies to provide Noah and Zoey services to its employees.

“Millions of people across Asia find it difficult to access proper treatment and care for health conditions that have tremendous taboo attached. Through Noah and Zoey, Ordinary Folk is uniquely positioned to bring in value through the consumer journey of healthcare services, creating an ecosystem where patients have access to medical experts and products, and a wide range of treatment options. Sean and his team have strong digital and branding DNA to grow the business to new heights, and we are happy to be partnering with them,” said Peng T. Ong, Co-founder and Managing Partner, Monk’s Hill Ventures.
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As a full-stack telehealth platform, Ordinary Folk integrates two platforms:

• Noah: Launched in 2020, Noah is a men’s telehealth platform that integrates different areas of care including sexual health, mental wellness, hair care, weight management, creating the right tools for a better, more seamless patient experience.
• Zoey: Less than a year later, Zoey was also launched as a telehealth platform where women can access sexual wellness, fertlility, mental health and wellbeing medical solutions in a judgement-free space.

The aim is to help people across Asia lead healthier lives, removing high costs and accessibility as barriers to quality healthcare.

Since its launch in 2020, Ordinary Folk has seen revenue growth up by over 130% and attracted over a million unique visitors. Its platforms, Noah and Zoey, help users with cutting down on scheduling appointments, long waits at clinics, encountering tough questions in-person, and instead create a patient-doctor-treatment process that can be accessed from the privacy and comfort of one’s home.

In addition, Ordinary Folk is also committed to expanding their growth, design and marketing teams. Its team currently comes from some of the most creative names in the region – Grab, Ogilvy, DDB, BBH, TBWA.

Tuan Pham, formerly at Grab, who leads the tech team from Vietnam, said, “Coding is not just about building digital products. It’s about engineering change, and for us, on how we can improve the patient-doctor experience to make an impact on the lives of people across Asia.”

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